Weekly Letter (Oct 01, ’18)

Dear Star of the Sea Families,

Our mission at Star of the Sea School is to form Catholic leaders. Family and school represent the primary environments in which our children grow and develop, and at Star of the Sea, we value your involvement as parents. The foundation for good parent-teacher relationships includes frequent and open communication, mutual respect, and a clear understanding of what is best for each individual student.

We will host our first Open House of the school year this Thursday, October 4th, at 9 AM in the auditorium. We will have subsequent Open Houses on the 18th of October and the 1st and 15th of November. Open Houses are generally for families who are looking for a quality Kindergarten program. So why am I informing parents whose children are already enrolled in our Kindergarten through 8th grades about our Open Houses?

The reason is simple: Word of Mouth. Even though the school has an active marketing committee and has dramatically increased its presence on social media (check out our Facebook page), Word of Mouth remains the most valuable form of marketing—the one that parents trust above all others and the one that is most likely to increase enrollment for the school. If we want to generate interest in and publicity for all the great things that we do at Star of the Sea, we need to unleash the power of word of mouth. According to a Nielsen Consumer Survey, 92% of the people surveyed believe recommendations from friends and family over all other forms of advertising. That is pretty powerful. So spread the word about what a great school this is. Like that old shampoo commercial from the 80’s said, “It was so good, I told two friends about it, and they told two friends, and so on, and so on, and so on…”

Thank you for the sacrifices you make and for your constant support of Catholic education and the mission of Star of the Sea School. Let us ask God for the conviction to live our Catholic faith and to carry Jesus’s message into the lives of our children, creating Catholic leaders and ultimately – saints!

Take Care and God Bless,

Mr. David Gallagher

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